About Reflect

Like many things, Reflect was born of necessity. Every feature release at our old jobs required a simple, but manual, QA test pass. We found the existing solutions to be expensive, slow or a maintenance nightmare, and all we really needed was something to exercise the functionality of our site on-demand. So, we left our jobs to pursue it full-time.

A little more history

We met at Curalate Inc. in 2014 and, combined, spent over 12 years there, eventually managing many engineers and teams as Directors of Engineering. With daily deployments and monthly feature releases, we saw first-hand the value and importance of simple "smoke" tests. The existing solutions ranged from browser extensions fooled by cookies, or writing explicit, text-based plans for human testers that took hours to run. With Todd's experience and expertise in leading various product teams, and Fitz specializing in distributed systems and infrastructure, we realized it should be possible to automate these repeated manual QA tests we were performing. Reflect is our output: a zero-code, zero-installation tool for recording and executing UX tests.


Todd McNeal, Co-Founder, has spent 12+ years working as a software engineer in the Philadelphia area. He is originally from Pennsylvania and earned his Bachelor's degree in Computer Science from Villanova University.

Fitz Nowlan, Co-Founder, earned his PhD in Computer Science from Yale University in 2014 with a focus in networking and distributed systems, and a Bachelor's in Computer Science from Georgetown University. He, too, is originally from Pennsylvania.

Get in touch

We'd love to hear from you. For general business inquiries, including sales and press, please email info@reflect.run. For product issues or assistance, please email support@reflect.run.

If you're in the Philadelphia area and want to talk browsers, testing or devops, we'd love to get together. We also happily support and attend the local area tech meet-ups, and we hope to see you there!

Our Investors

Battery Ventures Craft Ventures
YCombinator Soma Capital

Get started with Reflect today

Create your first test in 2 minutes, no installation or setup required. Accelerate your testing efforts with fast and maintainable test suites without writing a line of code.

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